Common Grind is a curated, conceptual project and template for coffee shop owners. It was created to help local coffee shop owners and other small food service businesses, by creating a an interactive online experience to foster brand loyalty.
Common Grind is a coffee shop project targeted to millennials in college or living in big cities.
Common Grind targets coffee drinkers who enjoy the aspects of shopping and socializing in a small boutique environment. The challenge of this concept was to create an inviting and interactive user experience, while having the ability to guide customers to their closest location.
The goal was to create a website that captured the voice and vision of a small coffee shop; one that a local coffee shop owner could manage, and one that would inspire people to visit their shop regularly.
Wireframing and Structure