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CASE STUDY
Save Le Fleur is a rental wedding decor startup built to simplify the wedding styling process. With Save Le Fleur you can have the eco-friendly, uniquely styled wedding of your dreams at a truly affordable price. Feel special, celebrated, and connected with the perfect no-waste, boutique wedding experience.
SERVICES
UI/UX Design
Web Design
E-Commerce Development
The Challenge
Organizing user flow and improving the user experience
Save Le Fleur was in need of a website redesign, with the aim of improving the user experience for wedding planners searching for decor. It was also a priority to showcase the perfect assortment of wedding decor to rent for a bride's special day. The new website marries Save Le Fleur's established brand with modern features that allow users to engage seamlessly. We made it an important theme to show Save Le Fleur's inventory through enticing photography, interactive box views, customizable orders, and clear, intuitive navigation.
The Plan
In redesigning the website, our plan was to build out a robust website design to help brides-to-be find what they were looking for quickly, and create a clean, modern aesthetic to showcase all of Save Le Fleur's services.
Wireframing and Structure
- Sitemap
- Page Breakdown and Segmenting
- Brand Exploration
- User Interface Planning
- Responsive Web Design Planning
The Results
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“ BTB Studio made my life easier and helped to create an amazing site for my business to launch! They are the absolute best and I would recommend their design skills to anyone looking for a polished finished product with support along the way. “
-
SHANNON MCQUEEN, CEO
,
SAVE LE FLEUR
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