Save Le Fleur is a rental wedding decor startup built to simplify the wedding styling process. With Save Le Fleur you can have the eco-friendly, uniquely styled wedding of your dreams at a truly affordable price. Feel special, celebrated, and connected with the perfect no-waste, boutique wedding experience.
Organizing user flow and improving the user experience
Save Le Fleur was in need of a website redesign, with the aim of improving the user experience for wedding planners searching for decor. It was also a priority to showcase the perfect assortment of wedding decor to rent for a bride's special day. The new website marries Save Le Fleur's established brand with modern features that allow users to engage seamlessly. We made it an important theme to show Save Le Fleur's inventory through enticing photography, interactive box views, customizable orders, and clear, intuitive navigation.
In redesigning the website, our plan was to build out a robust website design to help brides-to-be find what they were looking for quickly, and create a clean, modern aesthetic to showcase all of Save Le Fleur's services.
Wireframing and Structure