The Magic Slab is a curated, conceptual project and template for ice cream shop owners. It was created to help dessert shop owners and other small food service businesses, by creating a an interactive online experience to foster brand loyalty and increase in-store consumers.
The Magic Slab, a new ice-cream shop concept, aims to provide a unique experience for its young adult patrons.
The Magic Slab hopes to attract customers with its old-fashioned flavor and small boutique atmosphere, while providing customers with a personalized user experience.
For this ice cream shop, our plan was to create a website template that would engage local customers by showcasing the shop's unique flavor combinations and by providing an online experience that mimics the in-store atmosphere.
Wireframing and Structure