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Urban Bay is a new brand designed to speak to Generation Z and younger millennials. Urban Bay was built for urban self-expression on any adventure, on any campus, or on any street corner. They wanted a brand identity to match this goal.


Logo Design  

Brand Identity

The Challenge

Not your average urban streetwear brand

Urban Bay was looking for a brand identity that would stand out and resonate with young adult men and women on the go. They wanted a logo that was simple and creative, while still being able to grab your attention walking down the street. The challenge was to create a unique identity in an industry that is overcrowded with companies trying to stand out themselves.

The Plan

The plan was to create a memorable and energetic brand for young adults to feel comfortable, but still stylish. We wanted to ensure we kept in mind the goal for uniqueness and youthfulness while being close to customers.

Brand Identity and Solutions

  • Typography
  • Brand Exploration
  • Mission Exploration
  • Brand Guidelines and Design System

The Results
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"BTB Studio has been an amazing partner in creating our brand identity. Kaela was extremely talented, professional, easy to work with and really cares about her studio's clients. We are so happy to have them as part of our brand launch. "
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Insight Consulting is a curated, conceptual project and template for consulting firms and agencies. It was created to help consultancies and other strategic businesses, by creating a an interactive online experience to attract clients looking for business structure and growth opportunities.

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